The Second Most Popular Search Engine

11.05.2009

Most know that Google is the undisputed top dog in search, but who’s number two?  Take a guess!
My small unscientific survey of about 10 friends or family members yielded incorrect answers.  Most people guess Yahoo or Microsoft/Bing. However, the answer lies in a site that may be associated with videos of funny cats, rather than [...]

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How To Choose A Web Designer — 3 Crucial And Overlooked Considerations

10.29.2009

Maybe I should title this post “Blatant Conflicts of Interest,” instead.  I suppose someone like myself writing this article and trying to be objective, is like McDonald’s publishing a guide entitled “How To Have A Delicious Lunch,” but I feel I have some important ideas to add to the subject that are easily and often [...]

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Getting More From Yelp

10.14.2009

Previously, I talked about the importance of online reviews on sites like Yelp. Yet, Yelp has even more to offer which I’ll be covering right here, right now!
If I had to choose, I would say Yelp is closer to Facebook than it is to Yellowpages.com.  Yelp allows reviewers to create profiles detailing everything from their [...]

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Yelp! – The Future Of Local Search And How To Get Your Business On Board

09.18.2009

Have you heard of Yelp?  Most have not, but among a few early adopters, Yelp has a cult-ish following that is about to become mainstream.
Yelp is like any other yellow pages site, with one big difference: there are heaps upon heaps of reviews of just about any kind of consumer oriented business that you (or [...]

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Comment Cards Of The Future

08.27.2009

At one time or another, you have been handed a little piece of card-stock and a golf pencil and were asked to fill out a survey, and leave some comments about your experience as a customer of whatever business you just patronized.
With enough of these completed surveys, the business owner found out what went right [...]

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99% Of Small Businesses Do Not Know To Do This

08.20.2009

Driving down I-290 yesterday, I noticed a billboard from Google. It was advertising their “Google Apps” for business program (which is great, by the way) and it made me think: what other tricks does Google have up its sleeve that most businesses ought to know about?
The first thing that came to my mind is a [...]

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The Astonishing State Of Local Advertising Through Numbers

08.11.2009

While I am no longer an accountant by trade, I remain one in spirit, and I still like to look at things through numbers. So, let us take a look at some surprising numbers regarding the current state of local advertising.
In 2009, a study reported that 82% of those surveyed use search engines as a [...]

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I Know Big Yellow Book Is Going, But What About YellowPages.com, etc.?

08.06.2009

I had a client ask me this interesting question the other day, and although I had a (admittedly biased) hunch, I did not have any real data to back up what I thought to be the answer.
Could it still be worth a web advertisement with one of the paper-based operations like the Yellow Pages or [...]

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We Are On That Twitter You Have Been Hearing So Much About

08.03.2009

I will be the first to admit, when I heard about Twitter I thought…WHY? Do we really need one more thing to update and check—and then check again?
Well, I guess need might be a strong word. However, Twitter is about more than just finding out what pop stars are up to in their spare time [...]

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