The Astonishing State Of Local Advertising Through Numbers

08.11.2009

While I am no longer an accountant by trade, I remain one in spirit, and I still like to look at things through numbers. So, let us take a look at some surprising numbers regarding the current state of local advertising.
In 2009, a study reported that 82% of those surveyed use search engines as a [...]

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I Know Big Yellow Book Is Going, But What About YellowPages.com, etc.?

08.06.2009

I had a client ask me this interesting question the other day, and although I had a (admittedly biased) hunch, I did not have any real data to back up what I thought to be the answer.
Could it still be worth a web advertisement with one of the paper-based operations like the Yellow Pages or [...]

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We Are On That Twitter You Have Been Hearing So Much About

08.03.2009

I will be the first to admit, when I heard about Twitter I thought…WHY? Do we really need one more thing to update and check—and then check again?
Well, I guess need might be a strong word. However, Twitter is about more than just finding out what pop stars are up to in their spare time [...]

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