Our Local SEO Process

Right after someone learns about the benefits and importance of local search engine optimization, the next question that we’re usually asked is “How do you do it?”

Here’s how our process works:

Step 1—What Makes Your Business Tick?

First, we want to learn everything we can from you about what makes your business different than any other doctor, lawyer, dentist, or blacksmith in the area.  Why should someone choose you over your competitor?  We need to know all about your business, so we can help tell your potential customers exactly what you want them to hear.

Step 2—Research

We find out just who is searching for businesses like yours in your area and what they’re looking for to come up with every possible place you might want a potential customer to find you.  For example, if you’re the best cosmetic dentist in Elmhurst, IL, we want anyone searching for “Elmhurst dentist,” “Elmhurst cosmetic dentist,” “cosmetic dentist in Elmhurst,” “tooth replacement Elmhurst, IL,” etc. to see and find out about your business all across the web.

Step 3—The Plan

Using what we’ve learned, we come up with a comprehensive plan to not only make you visible to your potential customers, but to make sure they hear the exact message about what makes you unique.  This step is not a one way process, as we want to use your unique strengths to best present your business.  We’ll go over all possible options with you and decide together what’s best.

Step 4—Implementation

Based on our plan from the previous step, we do some or all of the following: We update (or create in many cases) your website to best attain search engine rankings for targeted keywords, make sure that your web presence is everywhere it should be and that it’s sending the right message (link building and search engine management), and we use other methods including videos and social media all to attain the desired result of better rankings and new customers.

Step 5—Results, Tracking, and Improvement

Soon, you’ll begin to see results.  But the fun doesn’t stop here.  That which can be tracked, can be optimized, and almost everything on the web can be tracked.  We’ll look for areas of improvement and continue to work with you to increase your web presence as far and completely as possible.

But First…

If you would like to find out more, we’re always happy to do a free initial analysis of your business’s web presence.  We’ll learn a bit about your business, and do a quick competitive analysis to let you know where you stand.  Plus, you’ll find out exactly how many people are searching for businesses like yours in your area every month.  (It’s way more than you think!)