Have you had a thought along these lines: “Wow, if I could have seen the internet boom coming in 1994, I would be a billionaire!” While I can’t promise you private islands or tuxedo’d butlers, I can help point you in the direction of growing your business far and away faster than your competition.
While the internet has been around for seemingly ages, only recently have people started turning to it to make their purchasing decisions, from where to eat lunch, to who cleans their teeth, to where to buy a house. Potential customers trust online reviews of your business second only to word-of-mouth references and more than they trust your advertising. They go to the web to decide between you and the 50 other Crystal Lake Dentists. And they’re doing so in droves.
Local Business’s Response? In 2009, less than half of local-based small businesses had a website. Many have no clue as to the importance of online reviews. And far far far fewer are reaching out to their customers via social media.
This is the opportunity that has presented itself today. In 5 years, it will be painfully obvious that those that adapted to the changing landscape of how local businesses get found will have done very well for themselves. They will have seized this opportunity to build a lot of trust with their customers and will have taken a big chunk of the marketshare that was up for grabs.
In the coming posts, I will do my best to share with you the facets of this opportunity. In the mean time, there’s a lot you can do to impact your online foot print, with not a lot of time or money.