Driving down I-290 yesterday, I noticed a billboard from Google. It was advertising their “Google Apps” for business program (which is great, by the way) and it made me think: what other tricks does Google have up its sleeve that most businesses ought to know about?
The first thing that came to my mind is a big one and it’s really simple: register your business with Google. For some reason, Google has not made much effort to get the word out. Any small business owner I tell is always surprised. And one thing is certain, it is not unknown because it is not helpful. Registering with Google is a major step toward increased visibility on the web.
How does it work?
Google’s Local Business Center allows a business owner to confirm and correct certain details about his or her business such as address and phone number. First the owner must “claim” the business, a process in which Google verifies contact information via a postcard or phone call. Once claimed, the business owner is also allowed to add a wealth of other information including operating hours, a business description, pictures and videos which can be continually updated indefinitely.
Why does it work?
This process helps both parties: Google’s results are more complete and relevant, and the business owner knows that when someone sees his business, the information is accurate and provides more information than the lusterless listings of his competitors.
Of course there is one major benefit that really makes this tip worth the effort: Google gives your listing a real ranking boost, sometimes determining the difference between a #16 ranking and the #2 spot.
So, get to Google’s Local Business Center today and verify your business. Like any other tactic, it is certainly no panacea to getting found, but it is a great place to start.
-Craig
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